Digital Marketing Mastery

Course Overview

Digital Marketing Fundamentals

Marketing Basics

1. What is marketing & difference between traditional vs digital marketing
2. Understanding the customer journey (Awareness → Interest → Desire → Action)
3. Importance of branding & storytelling

Market Research & Audience

1. Defining your target audience (age, location, gender, interests, problems)
2. Creating a customer persona
3. Competitor analysis → learn what others are doing right/wrong

Content Fundamentals

1. Types of content: text, image, video, stories, reels, blogs
2. What makes content engaging & shareable
3. Basics of copywriting → headlines, CTAs, captions

Social Media Platforms

1. Difference between Facebook, Instagram, LinkedIn, TikTok, YouTube
2. Which platform is best for which business
3. Organic vs Paid growth

Advertising Basics

1. What is a campaign, ad set, and ad?
2. Understanding budgeting & targeting
3. A/B Testing → testing multiple ads to find the winner
4. Basics of ad analytics (CTR, CPC, ROI)

SEO (Search Engine Optimization) Fundamentals

1. On-page SEO: titles, descriptions, keywords
2. Off-page SEO: backlinks, guest posts
3. Why SEO is long-term while ads are short-term

Analytics & Tracking

1. Using Google Analytics / Meta Insights
2. Understanding metrics: reach, impressions, engagement, conversions
3. Learning how to improve based on data

Tools Every Marketer Should Know

1. Canva / Photoshop → for design
2. Meta Business Suite → for ads
3. Google Analytics & Search Console
4. AI Tools (ChatGPT, Jasper, Copy.ai) → for ideas, captions, and automation