My name is Sajid Ilyas, and I am the Digital Advertiser.
A results-driven Digital Advertiser and Social Media Manager with over 5 years of experience in the real estate and automotive industries across Pakistan and the UAE.
Proven expertise in managing paid advertising campaigns, boosting organic traffic, and content creation, SEO, and video editing.
Adept at driving business growth through compelling digital strategies and creative media. Strong interpersonal communicator with multilingual fluency (English, Urdu, Hindi, Punjabi).
What is marketing & difference between traditional vs digital marketing
Market Research & Audience
Defining your target audience (age, location, gender, interests, problems)
Content Fundamentals
Types of content: text, image, video, stories, reels, blogs
Social Media Platforms
Difference between Facebook, Instagram, LinkedIn, TikTok, YouTube
Advertising Basics
What is a campaign, ad set, and ad?
Tools Every Marketer Should Know
Canva / Photoshop → for design
Meta Business Suite → for ads
Google Analytics & Search Console
AI Tools (ChatGPT, Jasper, Copy.ai) → for ideas, captions, and automation